Rates & Insurance at A New Dawn Therapy
We believe cost should never be the reason someone doesn’t get support. This page is here to make things clear — what therapy costs, what your insurance may cover, and what options are available if you need flexibility. If you have questions after reading, we’re always happy to talk it through.
Have questions before booking? Call us at 608-480-8013 or reach out through our contact page — we’re happy to help you understand your options before you take the next step.
Insurance We Accept
A New Dawn Therapy is in-network with the following insurance providers. If you don’t see your plan listed, please reach out — we’re happy to help you explore your options.
- Anthem
- Blue Cross Blue Shield (BCBS)
- WPS (Wisconsin Physicians Service)
- The Alliance
- United Health Care (UHC)
- Dean Health Plan
- Aetna
- Cigna
- Health Partners
Insurance coverage varies by plan. For the most accurate information about your specific benefits, copay, and deductible, we recommend calling the member services number on the back of your insurance card before your first appointment.
If your insurance is not listed here, please reach out. We are continuously working to expand our network and may still be able to support you through out-of-network benefits or private pay options.
What Does In-Network Mean for Your Therapy Cost?
When a therapist is in-network with your insurance plan, your insurer covers a portion of the session cost at a pre-negotiated rate. Your out-of-pocket cost will depend on your specific plan — including your deductible, copay or coinsurance, and whether you have met your out-of-pocket maximum for the year.
Because every plan is different, we recommend calling the member services number on the back of your insurance card and asking the following before your first session:
- Do I have mental health or behavioral health benefits?
- Is A New Dawn Therapy in-network with my plan?
- What is my copay or coinsurance for outpatient therapy?
- Do I have a deductible, and has it been met?
- Do I need a referral or prior authorization to begin therapy?
- How many sessions per year does my plan cover?
Private Pay Rates
Some clients choose to pay out of pocket rather than use insurance — whether for privacy, flexibility, or because their plan doesn’t cover therapy. We respect that choice and are transparent about our rates.
Initial Intake Session
$250
Individual Therapy Session
$200
Paying out of pocket means no diagnosis required for insurance records, greater flexibility in session frequency, and complete privacy around your care. If you have questions about whether private pay or insurance is right for you, we’re happy to talk it through.
Good Faith Estimate — Your Right to Know
Sliding Scale & Reduced Fee Options
Affordable Therapy Is a Priority Here
We offer a limited number of sliding scale spots for clients who are experiencing financial hardship. Sliding scale fees are determined on a case-by-case basis through an open, nonjudgmental conversation about your situation and what is sustainable for you.
If cost is a barrier for you, please don’t let that stop you from reaching out. We would rather have an honest conversation about options than have you go without support. Availability is limited, so we encourage you to inquire early.
How Much Does Therapy Cost in Madison, WI?
The cost of therapy in Madison varies depending on your insurance plan, the provider you work with, and how frequently you attend sessions. Insurance coverage is highly plan-specific — for the most accurate information about what your plan covers, we recommend calling the member services number on the back of your insurance card directly.
If you are paying out of pocket, our rates are $250 for an initial intake session and $200 per ongoing session. A limited number of sliding scale spots are also available for those who qualify.
Still have questions? We’re happy to talk through your options — just reach out or call us at 608-480-8013.
Frequently Asked Questions
Does insurance cover therapy?
In most cases, yes. We are in-network with Anthem, BCBS, WPS, The Alliance, United Health Care, Dean Health Plan, Aetna, Cigna, and Health Partners. Coverage varies by plan — call the member services number on the back of your card for the most accurate information about your benefits.
How much does therapy cost without insurance?
Our private pay rates are $250 for an initial intake session and $200 per ongoing individual therapy session. Sliding scale options are available for clients experiencing financial hardship — reach out to inquire.
What if I have out-of-network benefits?
If we are not in-network with your plan, you may still be able to use your out-of-network benefits. You would pay the session rate upfront and we can provide a superbill — a detailed receipt — that you can submit to your insurance company for potential reimbursement. Contact us to learn more.
What is a Good Faith Estimate?
Under the No Surprises Act, uninsured or self-pay clients have the right to receive a written Good Faith Estimate of expected costs before services begin. We provide this upon request and are committed to transparency around cost. Please ask us about this when you reach out.
Is telehealth covered by insurance?
Most insurance plans that cover in-person therapy also cover telehealth sessions, though coverage policies vary. We recommend confirming with your insurer. Learn more about our online therapy services here.
Ready to take the next step? We’ll help you understand your coverage, answer your questions, and find a time that works for you.
Or call us at 608-480-8013